Village Landing
A pre-construction residential launch of eight boutique townhomes, up against far bigger media budgets. We designed the strategy on market research and pilot data, then built and ran it — campaigns, website, CRM, nurture, and the sales handoff — as one system.
- Baseline
- $28 category benchmark
- Period
- Jan–Sep 2026
- Basis
- 12 ad sets, blended
- Period
- Mar–Sep 2024
- Basis
- deduplicated CRM records
- Period
- Jan–Sep 2026
- Basis
- distinct intents; underperformers cut weekly
Draft note — benchmark source and campaign window to be confirmed before publication
What we actually did
- Built the registration site as one page with one job, wired to the CRM with source attribution on every record.
- Ran twelve ad sets against distinct buyer intents and killed the losers weekly rather than monthly.
- Automated the first three follow-up touches so the sales team only handled warm conversations.
- Reported weekly on cost per registration, not impressions.